printing   form,   with  the  cover  and  contents printed   simultaneously.   Printing   costs, therefore,  are  lower  and  the  cost  of  a  separate cover   is   eliminated.   Care   should   be   taken, however,  to  use  a  good  paper  stock  so  that  the printing  won’t  show  through  pages  which  are printed  front  and  back. Separate  Cover:  This  makes  it  possible  to use  coated  paper  stock  for  the  cover  and  a cheaper  grade  of  paper  for  the  inside  pages. However,  the  cost  of  printing  and  binding  is more  expensive  for  this  type  of  brochure. Colored  paper  stock  may  be  used  effectively for  sketches  and  illustrations.  Strive  for originality   in   the   cover—avoid   such   cover designs  as  a  giant  replica  of  the  ship  or  unit insignia.  For  the  sake  of  economy,  use  both sides  of  the  front  and  back  covers. SIZE  AND  FORMAT:  You  can  save  a  lot  of time and unnecessary expense by discussing the size and format of the brochure with the printer BEFORE   you   start   to   put   it   together.   The following points should be taken into considera- tion: Content.  Content  should  always  be  deter- mined  and  approved  by  the  command  chaplain who is ultimately responsible for the content and the  issuance  of  religious  program  materials. Size.  Small,  pocket-sized  brochures  seem to  work  best.  If  the  brochure  is  too  big,  the  re- cipient may be tempted to discard it rather than carry it home. A small brochure is easy to carry as  it  fits  comfortably  in  the  handbag  or  pocket. Number  of  Pages.  This  is  determined  by what needs to be said and how much room it will take to say it. Eight to twelve pages is normally sufficient   for   “welcome   aboard”   brochures.   It is  also  a  good  practice  to  plan  the  brochure  so that  it  contains  pages  in  multiples  of  four.  By doing this, the wasted cost of blank pages can be avoided  as  well  as  the  extra  expense  of  assem- bling  and  binding  loose  pages. Paper.  Paper  is  manufactured  in  various colors,  weights,  and  finishes.  Select  the  paper which  is  most  economical  and  best  suits  your needs. Printing  Process. The printer will provide advice  as  to  the  printing  process  that  is  most economical and best suited to the brochure to be produced. Requests for Printing Procedures  for  handling  requests  for  print- ing  vary  from  one  type  of  command  to  another. On  some  ships,  all  printing  requests  must  be approved  by  the  repair  officer  or  the  ship’s secretary;   at   shore   commands,   requests   are usually  approved  by  the  administrative  officer, Within   the   Marine   Corps,   almost   all   Marine Corps   printing   requests   are   approved   by   the officer  in  charge  of  the  local  Marine  Corps reproduction   office.   You   should   be   familiar with  the  printing  officer’s  policy  on  accepting work. You should make sure that all requests are routed   through   the   proper   channels—as   re- quested  by  the  printing  officer. The  RP  who  is  requesting  the  printing  fur- nishes the printer with a requisition form similar to those shown in figures 6-7A and B, or else the request  may  be  submitted  in  the  form  of  a memorandum. In any case, the form should sup- ply instructions as to the size, quantity, color of ink, kind of stock, date needed, and other perti- nent  information. The instructions should be double checked to ensure  that  they  are  complete  and  that  all necessary   information   has   been   furnished.   In requesting   information   from   the   chaplain, remember to get as complete a picture of the job as  possible.  It  is  better  to  get  more  information than is needed than to end up with too little in- formation. Once  all  the  information  has  been  provided, the printer assigns a serial number to the printing request  form  DD  844  or  DD  282.  Printing  re- quests  are  generally  prepared  in  duplicate.  One copy  is  filed,  while  the  other  copy  accompanies the  job  until  it  is  completed.  Printing  re- quirements  should  be  anticipated  as  early  as possible in order to provide the printer with the necessary  lead  time  to  complete  printing  by  the desired date. 6-15