kits may contain: chaplain biographies with
photographs; pertinent facts about the chapel
facility; history of the chapel and its construc-
tion; and the population which it serves; and any
other useful information which supports the
purpose for which the kit is prepared.
Kits may also be prepared for shipboard or
field use. They may be given with other com-
mand information to visiting dignitaries or
guests who are on board for fleet operations or
in the field for field exercises. Items of informa-
tion relating to areas where chaplains contribute
to the commands overall public affairs effort
can include:
The chaplains ministry
Mission and community service activities
Activities associated with civilian
churches in the area
Navy Handclasp, service, or charitable
activities
Chapel information kits may be prepared for
use in conjunction with open house and other
special occasions. Aboard ship, they may be
forwarded with other command information for
advance news releases to local media represen-
tatives in ports which are scheduled to be visited.
American officials overseas may utilize informa-
tion provided by the command for advance
publicity when ships are scheduled to visit ports
in the countries where they are assigned.
CHAPEL BROCHURES
Chapel brochures are an excellent medium
for disseminating information, both internally
and externally,
concerning the Command
Religious Program.
You should prepare
brochures which outline the procedures for
chapel weddings, (see Chapter 4), military
funerals, administration of sacraments and or-
dinances, and other information which is re-
quested frequently. The recipient of a religious
program folder or chapel brochure may take it
home, read it, and possibly even keep it as a
souvenir.
A GOOD BROCHURE: Because brochures
vary so greatly in purpose, size, and format, it is
impossible to lay down hard and fast rules for
their preparation; however, some helpful tips
for preparing a good brochure are:
Plan and prepare it with a definite objec-
tive in mind. Avoid making it a collection of
miscellaneous information which serves no
useful purpose.
Write it simply, clearly, accurately, and
interestingly.
Be informal. An occasional bit of humor
should be injected if possible.
Illustrations should be used, preferably
one on each page. A good picture is still worth
more than a thousand words, regardless of how
overused the expression may be.
The brochure should convey the message
without overstatement.
The brochure should have a distinct
design with an attractive format. Make it worth-
while and worth keeping. Be original and imagi-
native.
Be practical. Select a format and printing
process which the command can afford.
Preparation of
Religious Program Brochures
At this point, it is appropriate to take a quick
glance at how a typical religious program
brochure is prepared, and what it contains. The
basics presented here will apply to the prepara-
tion of all religious program brochures and most
other religious program printed materials.
COVER: An attractive cover will go far
toward getting the brochure read. There are two
types of covers that can be used:
Self-Cover: The cover is printed on the
same paper stock as the body or inside pages of
the brochure. Its biggest advantage is economy.
The entire brochure can be produced in a single
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