Most  Navy  stories  are  distributed  FOR IMMEDIATE   RELEASE.   This   authorizes   the story  to  be  used  as  soon  as  it  is  received.  Occa- sionally,  however,  it  is  necessary  to  submit  a story  on  a  HOLD  FOR  RELEASE  basis.  This tag, along with the authorized date of release, is attached  to  important  feature  stories  and  is usually  typed  in  the  spot  where  FOR  IM- MEDIATE   RELEASE   appears   in   the   sample release  form. To  illustrate,  assume  that  the  Chief  of Chaplains accepts a speaking engagement in the local  community.  If  an  advance  copy  of  the speech  is  available,  it  may  be  released  to  news media  on  a  HOLD  FOR  RELEASE  basis.  This would give news media several advantages; first, reporters  covering  the  event  would  not  have  to take notes of the speech since they could simply check  their  future  release  to  make  sure  the speaker  followed  the  text;  second,  newsfilm, TV,   or   radio   commentators   may   not   want   to film or record the entire speech and could use an advance   copy   to   film   key   portions;   third, newspapers/editors  who  decide  to  publish  the speech verbatim could use the advance copy and set  it  in  type  beforehand  so  that  it  could  be published immediately after delivery. In  general,  news  media  representatives  prefer to use news as soon as it is received. The public affairs office should not be given a story marked HOLD  FOR  RELEASE  unless  there  is  a  good reason for delaying the release, RELEASE   NUMBERS.—As   a   means   of quick  reference  and  orderly  filing,  a  release number is assigned to all outgoing stories by the public  affairs  officer.  There  are  various  systems of  assigning  release  numbers.  Most  commands follow  the  practice  of  starting  a  new  series  of release numbers at the beginning of each calen- dar year. For example, the first release sent out in  1982  would  have  a  release  number  of  1-82. The  second  release  would  be  2-82  and  so  forth. All  releases  are  numbered  consecutively  in  this manner  until  the  end  of  the  calendar  year. Release numbers are assigned to each story, not to each copy of a story. If one release is sent to 17 different media representatives, all 17 copies would  bear  the  same  release  number.  The  release number assigned by the PAO should be recorded on  the  chapel  reference  copy. A copy of all CRP news releases and related photographs,  if  any,  should  be  forwarded  to  the Office   of   the   Chief   of   Chaplains   (OP-09GA1) and/or  the  Commandant  of  the  Marine  Corps (Code  REL),  as  appropriate.  The  Office  of  the Chief   of   Chaplains   is   responsible   for   Navy Department liaison with American churches and religious  bodies  and  has  a  continuing  need  for news items and photographs which highlight the ministry   to   sea   services   personnel   and   their dependents.  News  releases  which  focus  on  the areas  of  religious  ministry  relating  to  missions and  community  service,  relations  with  civilian churches  and  religious  bodies,  and  charitable  or service  activities  such  as  Navy  Handclasp  are particularly  desired.  At  the  time  news  releases are submitted to the news and broadcast media, copies should be forwarded by the public affairs officer   to: Chief  of  Chaplains  (OP-09GA1) Office  of  the  Chief  of  Naval  Operations Washington,  DC  20370 Evaluating Religious Program Publicity Evaluation of religious program publicity in- volves not only judging its success as it is being presented but also evaluating the results after it has been completed. If goals are to be attained, the evaluation of publicity programs is essential. You   should   determine   what   was   done   right, what was done wrong, whether the goals of the program  were  met,  and  whether  improvements should  be  made. Success  will  not  be  determined  by  the amount of news that was released, but rather by how much of the publicity was actually received and  acted  upon  by  command  personnel  and  the chapel  community.  This  points  up  the  impor- tance  of  selecting  the  right  medium  for  each message, and of preparing the message with suf- ficient  professional  skill  to  induce  people  to respond  in  the  appropriate  manner.  Most  news releases  will  be  based  upon  activities  or  special events that emphasize the religious themes being developed  by  the  chaplain(s).  The  most  impor- tant criteria for the success of the CRP publicity 6-6