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Religious Program Specialist 3 & 2, Module 01-Personnel Support
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kits  may  contain:  chaplain  biographies  with photographs;  pertinent  facts  about  the  chapel facility;  history  of  the  chapel  and  its  construc- tion; and the population which it serves; and any other  useful  information  which  supports  the purpose  for  which  the  kit  is  prepared. Kits  may  also  be  prepared  for  shipboard  or field  use.  They  may  be  given  with  other  com- mand   information   to   visiting   dignitaries   or guests  who  are  on  board  for  fleet  operations  or in the field for field exercises. Items of informa- tion relating to areas where chaplains contribute to  the  command’s  overall  public  affairs  effort can  include: The  chaplains’  ministry Mission  and  community  service  activities Activities   associated   with   civilian churches in the area Navy   Handclasp,   service,   or   charitable activities Chapel information kits may be prepared for use  in  conjunction  with  open  house  and  other special  occasions.  Aboard  ship,  they  may  be forwarded  with  other  command  information  for advance  news  releases  to  local  media  represen- tatives  in  ports  which  are  scheduled  to  be  visited. American officials overseas may utilize informa- tion   provided   by   the   command   for   advance publicity when ships are scheduled to visit ports in the countries where they are assigned. CHAPEL  BROCHURES Chapel  brochures  are  an  excellent  medium for   disseminating   information,   both   internally and   externally, concerning  the  Command Religious    Program. You   should   prepare brochures   which   outline   the   procedures   for chapel   weddings,   (see   Chapter   4),   military funerals,  administration  of  sacraments  and  or- dinances,   and   other   information   which   is   re- quested  frequently.  The  recipient  of  a  religious program  folder  or  chapel  brochure  may  take  it home,  read  it,  and  possibly  even  keep  it  as  a souvenir. A   GOOD   BROCHURE:   Because   brochures vary so greatly in purpose, size, and format, it is impossible  to  lay  down  hard  and  fast  rules  for their   preparation;   however,   some   helpful   tips for  preparing  a  good  brochure  are: Plan and prepare it with a definite objec- tive  in  mind.  Avoid  making  it  a  collection  of miscellaneous  information  which  serves  no useful  purpose. Write  it  simply,  clearly,  accurately,  and interestingly. Be  informal.  An  occasional  bit  of  humor should  be  injected  if  possible. Illustrations  should  be  used,  preferably one  on  each  page.  A  good  picture  is  still  worth more than a thousand words, regardless of how overused the expression may be. The  brochure  should  convey  the  message without overstatement. The  brochure  should  have  a  distinct design with an attractive format. Make it worth- while and worth keeping. Be original and imagi- native. Be practical. Select a format and printing process  which  the  command  can  afford. Preparation of Religious  Program  Brochures At this point, it is appropriate to take a quick glance  at  how  a  typical  religious  program brochure is prepared, and what it contains. The basics presented here will apply to the prepara- tion of all religious program brochures and most other religious program printed materials. COVER:   An   attractive   cover   will   go   far toward getting the brochure read. There are two types of covers that can be used: Self-Cover:  The  cover  is  printed  on  the same paper stock as the body or inside pages of the brochure. Its biggest advantage is economy. The entire brochure can be produced in a single 6-14







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